Because spite is that strong.
Releasing music is a marketing goal, however to feel closer to the audience or in this case Lily, our very own inner group has dropped an unrealsed song at the NPR tint desk performance.
To create a discord was another goal we have in mind. A place where artist and listeners alike can bond and network. We are having a music show case to see what new talent we might come across something our producer Evelyn would enjoy.
The hard part about the record label is finding out what a good record label does, and how to do what that one does without selling out your artist. Contracts are very very hard to break but a good label’s contracts aren’t so strict to allow for more money to flow in with other endeavours. I mean most artist have merch for the albums they put out and other stuff but most do other collabs with artist or shoe brands or even skateboards.
Marketing goal: Sign and actively develop 5 independent artists who retain 100% ownership of their masters within 12 months. (High priority)
Target persona: Lily
Marketing goal: Implement a burnout-prevention system (release pacing, creative breaks, and check-ins) and maintain 90% artist retention over 12 months.
Target Persona: Drale
We have a post on discord tailored to the producer Evelyn. The community that we cultivate at this listening party would maybe have her meet likeminded ears.
This next Instagram post is fit for our Kyle. While this might be a bit new for him, this Instagram post will catch his ear with the sound attatched and the name drop of the artist.
Discord. This one was made in Canva and I had to get the right dimensions but it came out good and I even showed the properties that Zero Fatigue has put out.
This is the Banner for Instagram which is one that a lot of my persona’s are known for using. It’s bare bones but I did what I could.
Drale
Drale has attachment to Instagram, Linkedin and his own personal Email, most likely to host events and origanize things. The most active social media he would have would be either Linkedin and Instagram, due to how easy those are to get people to network with and proof of how to network with in case of a scam. But the one he would gravitate to would be Linkedin. Linkedin is more professional when conversing about payment and setlist etc, when it comes to organizing things.
Evelyn
Evelyn is a producer, she wants herself as an artist to come first and doesn’t want to compromise her artistic value for numbers. Instagram, Discord and SoundCloud are where her time is most spent. Considering she is an artist that wants communtiy, the best place for her to find that would be Discord. Discord would allow her to find like-minded people and network accordingly. It would be a help to her and others how work with her.
Lily
Lily is a blogger and a DJ, she prides herself in being early and music status is her currency. Being able to get in on the newest thing and catchy song is her niche. She’s known to be on Spotify, Twitter and Instagram to find the next new sound. She’d probably be on Spotify the most. Searching the app to find hidden treasure to sell her new discovery.
Kyle
Kyle is a student who is most active on Spotify, YouTube, and Tiktok. He favors letting his emotions take the wheel and putting his ear to the wind. He consumes music via short-form content so it would make the most sense to think his most known social media would be to be TikTok, the short-form content and catchy melodies.
Doing the research about Zero fatigue, I’ve realized that control is very important when going about how to regulate your audience. Even if the music is good which is the product you’re most likely selling, how to seperate credit is very important, people relate the art to the artist, that artist is attached to the record label so if the art is good then your label is spread better.
The goal for this company is to appeal to the young artist and tastemaker. This will make the word of our record label out to be more trust worthy and feel less like a corprate machine.
https://www.kugraphics.org/smm25/randy/2025/12/22/zero-fatigue-explaining-cuts/
https://www.kugraphics.org/smm25/randy/2025/12/22/zero-f
GhostyTheBlogger 