GhostyTheBlogger

Sign and actively develop 5 independent artists who retain 100% ownership of their masters within 12 months. (High priority)

Release at least 9 high-quality projects (singles, EPs, or albums) across the roster within 12 months, with a structured release schedule to avoid burnout.

Grow Zero Fatigue’s combined social media and streaming audience to 25,000 total followers/listeners within 18 months.

Generate $50,000 in annual revenue through streaming, merch, sync placements, and digital products by the end of Year 2, without taking ownership of artist masters. (High priority)

Implement a burnout-prevention system (release pacing, creative breaks, and check-ins) and maintain 90% artist retention over 12 months.

Establish Zero Fatigue as a recognizable culture brand by securing 10 media features, playlists, or blogs within 12 months.

Launch a Zero Fatigue artist community (Discord, private group, or monthly meetups) with 100 active members within 9 months. (High priority)

Create and document 5 repeatable systems (release process, marketing checklist, onboarding, merch drops, content calendar) within 6 months to reduce stress and inefficiency.