Doing the research about Zero fatigue, I’ve realized that control is very important when going about how to regulate your audience. Even if the music is good which is the product you’re most likely selling, how to seperate credit is very important, people relate the art to the artist, that artist is attached to the…

The goal for this company is to appeal to the young artist and tastemaker. This will make the word of our record label out to be more trust worthy and feel less like a corprate machine. https://www.kugraphics.org/smm25/randy/2025/12/22/zero-fatigue-explaining-cuts/ https://www.kugraphics.org/smm25/randy/2025/12/22/zero-f

So today the creative thought process is describing a place without using colors, like if I was directing someone who was blind. Turns out it’s really hard to give directions with just shape, figures. The problem is that human’s naturally associate color to some things, even if we don’t notice it, and directions make it…

When thinking about record labels for my assignments as of late, record labels have a problem with giving control over to the artist that make up the way music is produced. A record label’s job is to help produce music and distribute said music to the masses with marketing and other things. But most record…

Sign and actively develop 5 independent artists who retain 100% ownership of their masters within 12 months. (High priority) Release at least 9 high-quality projects (singles, EPs, or albums) across the roster within 12 months, with a structured release schedule to avoid burnout. Grow Zero Fatigue’s combined social media and streaming audience to 25,000 total…

Zero Fatigue is an American musical collective and independent record label with a split-base in both St. Louis, Missouri and Chicago, Illinois. The collective was founded by Smino and includes artists and producers Monte Booker, Ravyn Lenae, JayBaby TheGreaty, and Nosidam. They specialize in the neo-soul to rap genre with heavy jazz and mow-town inspiration.

Today’s creative excercise was reverse-story telling. Attempting to tell a story by starting with the ending. The first part was trying to figure out what story to tell. I chose the story of The Tortoise and The Hare. Honestly navigating from the bottom to the top of a story is pretty hard, it changes the…