GhostyTheBlogger

Doing the research about Zero fatigue, I’ve realized that control is very important when going about how to regulate your audience. Even if the music is good which is the product you’re most likely selling, how to seperate credit is very important, people relate the art to the artist, that artist is attached to the record label so if the art is good then your label is spread better.

The goal for this company is to appeal to the young artist and tastemaker. This will make the word of our record label out to be more trust worthy and feel less like a corprate machine.

https://www.kugraphics.org/smm25/randy/2025/12/22/zero-fatigue-explaining-cuts/

https://www.kugraphics.org/smm25/randy/2025/12/22/zero-f

So today the creative thought process is describing a place without using colors, like if I was directing someone who was blind. Turns out it’s really hard to give directions with just shape, figures. The problem is that human’s naturally associate color to some things, even if we don’t notice it, and directions make it hard to describe someplace so I had to use descriptors like “It has a round, almost priyamid shape”. Having to get much better with describing things.

When thinking about record labels for my assignments as of late, record labels have a problem with giving control over to the artist that make up the way music is produced. A record label’s job is to help produce music and distribute said music to the masses with marketing and other things. But most record labels stop artist from releasing music whenever they want, which is how albums and singles are made. It’s a very interesting process.

Sign and actively develop 5 independent artists who retain 100% ownership of their masters within 12 months. (High priority)

Release at least 9 high-quality projects (singles, EPs, or albums) across the roster within 12 months, with a structured release schedule to avoid burnout.

Grow Zero Fatigue’s combined social media and streaming audience to 25,000 total followers/listeners within 18 months.

Generate $50,000 in annual revenue through streaming, merch, sync placements, and digital products by the end of Year 2, without taking ownership of artist masters. (High priority)

Implement a burnout-prevention system (release pacing, creative breaks, and check-ins) and maintain 90% artist retention over 12 months.

Establish Zero Fatigue as a recognizable culture brand by securing 10 media features, playlists, or blogs within 12 months.

Launch a Zero Fatigue artist community (Discord, private group, or monthly meetups) with 100 active members within 9 months. (High priority)

Create and document 5 repeatable systems (release process, marketing checklist, onboarding, merch drops, content calendar) within 6 months to reduce stress and inefficiency.

Zero Fatigue is an American musical collective and independent record label with a split-base in both St. Louis, Missouri and Chicago, Illinois. The collective was founded by Smino and includes artists and producers Monte Booker, Ravyn Lenae, JayBaby TheGreaty, and Nosidam. They specialize in the neo-soul to rap genre with heavy jazz and mow-town inspiration.

Today’s creative excercise was reverse-story telling. Attempting to tell a story by starting with the ending. The first part was trying to figure out what story to tell. I chose the story of The Tortoise and The Hare. Honestly navigating from the bottom to the top of a story is pretty hard, it changes the general theme of the story, having to hide certain things so you can tell the story in a more coherent way.